History

Sound continues to Evolve and stay at the forefront of all media channels. Below is a brief timeline of some of our milestones.

1987

Sound Communications co-founded by Len and Steve Sackler - First client was Loehman’s Dept Store

1997

Sound flourishes with accounts such as HBO, Valvoline Oil, DeWalt

2002

Torch is passed from father to son as Steve takes over as President

1999

Sound adds New York Sports Clubs to client list

2005

Sound helps Japanese apparel company UNIQLO launch in the US

2012

Sound moves to current location at 149 W 36th St

2012

Sound becomes Google Preferred Partner

2014

Sound aligns itself with renowned creative agency: One Creative Group

2015

Sound enters into Exclusive Partnership with Adobe

30%

30YRS of Growth

30%

30YRS of Growth

Culture Life in the Sound Lounge

This place is not an office, it’s an inviting atmosphere that inspires our subject matter experts to reach their full potential. We’re passionate about finding new ways to connect brands to consumers, and we believe people do their best work in a fun, laid-back environment. The Sound Communications team is a diverse bunch, with a broad range of backgrounds and experience, and when we come together, we make a … [insert music reference here]. Come join us in the Lounge to discuss your next campaign.

Team

  • Steve

    Steve Sackler, President & Co-founder

    Ever since he co-founded Sound Communications in 1987 with his father Len, Steve has made Sound a respected force in the industry. He has bought and planned media for national clients like HBO, Honda, Valvoline, Dewalt Power Tools, Friedrich Air Conditioners, and Arista Records and thousands of local NY advertisers like New York Sports Clubs, Gym Source, Michael Bloomberg for Mayor, Robert Wood Johnson Hospital Centers, and so many more.

    Steve was integral in launching Japanese retail chain, UNIQLO in the US, and he helped build New York Sports Club from 2 locations to over 200 locations in four major US cities. Steve’s secret to the success of Sound begins with strong relationships with the media vendors, a mantra that all Sound employees live by.

    Jill

    Jill Sackler

     

    AJ

    AJ Jordan, Vice President – Digital Marketing

     

    The Agency’s Lead Digital Strategy Architect – ( W/ Over 15 Years in the Digital Industry )

     

    Via the Primary Portals of the E-Media Ecosystem – AJ designs Perfect Storms of Influence with the Ultimate Goal of Brand Dominance & Maximum ROI.

     

    This is achieved with a custom blend of all devices: Desktop, Mobile, Wearables, IoT & a healthy sprinkle of “Whatever’s Next”. The combination is then gently stirred with a proper balance of Manu-matic (Both Manual & Programmatic): AdTech / MarTech, Search, Social, Display, Video, Inbound, Native & Re-targeting to ensure you reach the proper Audience. The final step is to pour this rain-maker over only the Geographies that will return Profit. The recipe is of course repeatedly tweaked, A/B Tested & Optimized based on measured Analytics to suit the ever-changing taste of the buying public.

     

    A partial list of our most effective Online-Climate-Changers include:

    Google | YouTube | Facebook | Instagram | LinkedIn | Snapchat | Twitter | Pinterest | Reddit | Tumblr | Pandora | Spotify | Amazon

     

    AJ’s Experience Spans the following Verticals:

    Celebrity Promotion, High-end Designer Retail, Retail, Major-Metro Tourism, Banking, Health Services, Automotive, Education, Charitable Foundations, Telecoms.

     

    A Sample of his Client List:

    Rihanna, Sofia Vergara, Vince Camuto, Kenneth Cole, David Yurman, HP Paper, I Love NY Tourism, Dime Bank, Ford, Honda, Chevrolet, Volkswagen, Fordham University, Iona College, LIU, Manhattanville College, UNICEF, Smile Train, Mediacom Cable (to name just a few).

    Eric

    Eric Smith, Group Acct. Director – Digital Marketing

    Eric is currently Group Account Director for Sound Communications.
    Previously, Eric was Group Account Director for Accordant Media providing strategic leadership for all programmatic efforts on KAYAK, NBTY, Squarespace among other accounts.
    Eric was the Media Director for Ogilvy & Mather focused on performance-based digital media strategy for IBM.
    He has more than 10 years of integrated marketing strategy experience and led digital media strategy, planning and buying for brands like Black & Decker, DEWALT, Guess Watches, SolarCity, Centrify, Logitech, and VUDU.
  • Lauren

    Lauren Cartagena, Director – Digital Marketing

    With Sound since June 2015

    Lauren has been a Marketing and Advertising professional for 10 years, building standout campaigns through multiple channels of media, including Traditional, Digital and Social. She started her career at Omnicom Group, working alongside top agencies to bring the best-in-class capabilities for global brands such as Pepsi, McDonald’s, and HP.  To gain a well-rounded point of view of the industry, she shifted to Town Sports International and managed the Digital Marketing initiatives for over 150 health clubs in the Northeast. Lauren has been with Sound Communications for a year managing the Digital campaigns for all our clients and going above and beyond to ensure we meet each client’s goals and expectations.

     

    * Lauren holds the distinction of being among the “Digital Delta Force” of Google Certified Professionals known as a Google Partners Specialists.  To achieve this Title you must Pass Every single AdWords Exam Google has to offer in a very short amount of time.

     

    Current Google Certifications Held:

    Search Advertising

    Display Advertising

    Video Advertising

    Shopping Advertising

    Mobile Advertising

     

    Richie

    Richard Maimone,  Digital Marketing Strategist

     

    Richard joined the Sound Communications team in early 2016.  As a published Scientific Journal author he brings to the table a rare analytical acumen that allows him to shine as one of the brightest young minds in the Digital Marketing industry.

    His extensive research and strategic background play a pivotal role in maintaining peak performance and high ROI through deep data analysis and daily optimizations to all our campaigns.

    He previously worked in the Healthcare and Behavioral Sciences fields gaining valuable experience in analyzing data, drawing conclusions, and reporting his findings.  Expanding on the before-mentioned achievement, he holds the distinction of being a published author in the scientific journal, Health Services Research and Managerial Epidemiology.

     

    Fun Fact:
    Richie’s current personal record for solving the Rubik’s Cube is: 1 min 12 sec !

     

    * Richie holds the distinction of being among the “Digital Delta Force” of Google Certified Professionals known as a Google Partners Specialists.  To achieve this Title you must Pass Every single AdWords Exam Google has to offer in a very short amount of time.

     

    Current Google Certifications Held:

    Search Advertising

    Display Advertising

    Video Advertising

    Shopping Advertising

    Mobile Advertising

    Jennifer

    Jennifer Grossi,  Digital Marketing Strategist

    Amy

    Amy Weiss, Digital Marketing Intern

     

    Just the Facts:

    Senior at University of Florida, Majoring in Advertising, Minor in Business Administration, Graduate Certificate in Web Design and Online Communications

    Worked for college newspaper The Alligator & student government.

    Member of  Sorority (Alpha Epsilon Phi)

    Layout and graphic design, proficient in Adobe Suite programs

    Creates ad copy, ad campaigns on Google Adwords (Search, Display, Youtube), keyword lists

    Produces Success Metric Presentations

    Successfully takes office Shake Shack order

     

    Fun fact:

    I’m incredibly competitive (I can solve the Rubik’s Cube 1 second faster than Richie).

     

  • Louise

    Louise Pucciarielli, Vice President, Director of Broadcast

    With 40+ years of media planning and buying experience, Louise’s career began at the famed Della Femina, Travisano and Partners agency. She came to Sound in 2003. Louise has been responsible for planning, buying and delivering added value for many clients over her career including: Pan Am, Becks Beer, Blue Nun Wine, Volvo, Isuzu, Dunkin’ Donuts, Oppenheimer Funds, NASDAQ, MCI, Harcourt, G.P. Putnam’s Sons and Harper Collins, Dow Chemicals, Meow Mix, Great Adventure, USA Network, Sharp Electronics, International Paper, A & W, Ridgewood Savings Bank, Greater Hudson Bank, New York Sports Clubs and many, many more. Louise’s responsibilities include the day-to-day management of Sound Communications’ broadcast media department as well personally planning, negotiating and buying all radio buys for Sound clients.

    Kristen

    Kristen Aleo, Media Planner / Buyer

    With Sound since August 2006

    With 10 years of experience in the industry, Kristen brings an abundance of skills that flourish in an advertising team environment. Her passionate, fearless approach to making connections, growing relationships, and expanding brand potential ensure Sound clients are in good hands.

    Joining Sound right out of college, with a double major in Business Marketing and Economics, Kristen has grown into a fierce negotiator. She is not only a media buyer and planner, but she also manages all the day to day operations at Sound.

    Matt

    Matt Werblin, Media Account Executive

     

    Matt graduated Rutgers University in 2012 with an Arts and Science degree.  During his tenure at Rutgers, Matt worked in the Operations department of the Rutgers Football team.  Since his graduation Matt has focused in the Advertising industry and has created strong multi-faceted campaigns for his clients through a number of different mediums.

    Chris

    Chris Elser, Vice President

    Chris started his career in 1989 at Elser & Aucone. He began as a media planner and buyer, moved to account manager and then agency partner. In 2012 he joined Sound Communications. Chris is intrigued with how media habits of consumers at every demographic have transformed over the past decade and now continue to shift on a daily basis. He loves the challenge of finding the right mix in today’s multiscreen environment. He has planned and bought over $200MM in media at both the national and local level in his career but enjoys the current landscape more than ever. Chris values the relationships he has built over his 25 years in the industry and values nothing more than leveraging those relationships on his client’s behalf. He has bought media and managed full advertising campaigns for many different categories including education, financial, entertainment, healthcare, not for profit, consumer goods, web and more.

  • Scott

    Scott Semaya, Vice President, Media Director

    With Sound since September, 2005

    Scott has 20 years of buying experience for clients such as Toys R Us, Mattel, Fisher Price, Tyco, Montgomery Ward Department Stores, Tetley Tea, Pharmaton Health Products, Frank’s Nursery’s, Tommy Boy Records, Paramount Pictures, Cablevision, New Line Cinema and many more. Whether it a hyperlocal cable buy or a national brand, Scott brings the same energy, enthusiasm and ferocity to the negotiating table. Scott’s current responsibilities include managing all of Sound’s TV needs.  From planning to buying, national to local, and short form to paid program, Scott is highly regarded in the media industry as someone whose experience and relationships are a great benefit to his clients.

    Fun Fact:
    Scott is the reigning 2015 Sound n’ Pound Fantasy Football League Champion.  Which makes him very easy to spot this year around the office, as he is the one with the Bull’s Eye on his back. <wink>

    David

    David Sall, Marketing & Engagement Specialist

    David Sall is a marketing and engagement specialist with a focus on the healthcare industry.  He was graduated with honors from The George Washington University with a Bachelor of Arts in Communications and a concentration in Business Marketing.

    David started his career in national broadcasting sales representing hundreds of the nation’s top radio properties.  As the media industry hit the technology revolution, David continued his career by building and managing the New York office of Hiwire, one of the original pioneers in digital streaming technology.  With the opportunity to bring this knowledge to the traditional media space, David joined CBS Broadcasting’s management team and handled the flagship terrestrial radio news properties as well as the many digital assets of the Tiffany network.

    David is a proud member of the Sound Communication family as well as CEO and President of Patient Enrollment Advisors.  His extensive experience in broadcasting has exposed him to every client category.  His true passion is in the opportunity to help business owners grow to meet their full market potential.

    Fun Fact:
    David worked as a Carnival Magician while in high school as one of his many jobs.

    Andrea

    Andrea Weinreb, Senior Account Director

  • Steve

    Steve Sackler, President & Co-founder

    Ever since he co-founded Sound Communications in 1987 with his father Len, Steve has made Sound a respected force in the industry. He has bought and planned media for national clients like HBO, Honda, Valvoline, Dewalt Power Tools, Friedrich Air Conditioners, and Arista Records and thousands of local NY advertisers like New York Sports Clubs, Gym Source, Michael Bloomberg for Mayor, Robert Wood Johnson Hospital Centers, and so many more.

    Steve was integral in launching Japanese retail chain, UNIQLO in the US, and he helped build New York Sports Club from 2 locations to over 200 locations in four major US cities. Steve’s secret to the success of Sound begins with strong relationships with the media vendors, a mantra that all Sound employees live by.

    Jill

    Jill Sackler

     

  • AJ

    AJ Jordan, Vice President – Digital Marketing

     

    The Agency’s Lead Digital Strategy Architect – ( W/ Over 15 Years in the Digital Industry )

     

    Via the Primary Portals of the E-Media Ecosystem – AJ designs Perfect Storms of Influence with the Ultimate Goal of Brand Dominance & Maximum ROI.

     

    This is achieved with a custom blend of all devices: Desktop, Mobile, Wearables, IoT & a healthy sprinkle of “Whatever’s Next”. The combination is then gently stirred with a proper balance of Manu-matic (Both Manual & Programmatic): AdTech / MarTech, Search, Social, Display, Video, Inbound, Native & Re-targeting to ensure you reach the proper Audience. The final step is to pour this rain-maker over only the Geographies that will return Profit. The recipe is of course repeatedly tweaked, A/B Tested & Optimized based on measured Analytics to suit the ever-changing taste of the buying public.

     

    A partial list of our most effective Online-Climate-Changers include:

    Google | YouTube | Facebook | Instagram | LinkedIn | Snapchat | Twitter | Pinterest | Reddit | Tumblr | Pandora | Spotify | Amazon

     

    AJ’s Experience Spans the following Verticals:

    Celebrity Promotion, High-end Designer Retail, Retail, Major-Metro Tourism, Banking, Health Services, Automotive, Education, Charitable Foundations, Telecoms.

     

    A Sample of his Client List:

    Rihanna, Sofia Vergara, Vince Camuto, Kenneth Cole, David Yurman, HP Paper, I Love NY Tourism, Dime Bank, Ford, Honda, Chevrolet, Volkswagen, Fordham University, Iona College, LIU, Manhattanville College, UNICEF, Smile Train, Mediacom Cable (to name just a few).

    Eric

    Eric Smith, Group Acct. Director – Digital Marketing

    Eric is currently Group Account Director for Sound Communications.
    Previously, Eric was Group Account Director for Accordant Media providing strategic leadership for all programmatic efforts on KAYAK, NBTY, Squarespace among other accounts.
    Eric was the Media Director for Ogilvy & Mather focused on performance-based digital media strategy for IBM.
    He has more than 10 years of integrated marketing strategy experience and led digital media strategy, planning and buying for brands like Black & Decker, DEWALT, Guess Watches, SolarCity, Centrify, Logitech, and VUDU.
  • Lauren

    Lauren Cartagena, Director – Digital Marketing

    With Sound since June 2015

    Lauren has been a Marketing and Advertising professional for 10 years, building standout campaigns through multiple channels of media, including Traditional, Digital and Social. She started her career at Omnicom Group, working alongside top agencies to bring the best-in-class capabilities for global brands such as Pepsi, McDonald’s, and HP.  To gain a well-rounded point of view of the industry, she shifted to Town Sports International and managed the Digital Marketing initiatives for over 150 health clubs in the Northeast. Lauren has been with Sound Communications for a year managing the Digital campaigns for all our clients and going above and beyond to ensure we meet each client’s goals and expectations.

     

    * Lauren holds the distinction of being among the “Digital Delta Force” of Google Certified Professionals known as a Google Partners Specialists.  To achieve this Title you must Pass Every single AdWords Exam Google has to offer in a very short amount of time.

     

    Current Google Certifications Held:

    Search Advertising

    Display Advertising

    Video Advertising

    Shopping Advertising

    Mobile Advertising

     

    Richie

    Richard Maimone,  Digital Marketing Strategist

     

    Richard joined the Sound Communications team in early 2016.  As a published Scientific Journal author he brings to the table a rare analytical acumen that allows him to shine as one of the brightest young minds in the Digital Marketing industry.

    His extensive research and strategic background play a pivotal role in maintaining peak performance and high ROI through deep data analysis and daily optimizations to all our campaigns.

    He previously worked in the Healthcare and Behavioral Sciences fields gaining valuable experience in analyzing data, drawing conclusions, and reporting his findings.  Expanding on the before-mentioned achievement, he holds the distinction of being a published author in the scientific journal, Health Services Research and Managerial Epidemiology.

     

    Fun Fact:
    Richie’s current personal record for solving the Rubik’s Cube is: 1 min 12 sec !

     

    * Richie holds the distinction of being among the “Digital Delta Force” of Google Certified Professionals known as a Google Partners Specialists.  To achieve this Title you must Pass Every single AdWords Exam Google has to offer in a very short amount of time.

     

    Current Google Certifications Held:

    Search Advertising

    Display Advertising

    Video Advertising

    Shopping Advertising

    Mobile Advertising

  • Jennifer

    Jennifer Grossi,  Digital Marketing Strategist

    Amy

    Amy Weiss, Digital Marketing Intern

     

    Just the Facts:

    Senior at University of Florida, Majoring in Advertising, Minor in Business Administration, Graduate Certificate in Web Design and Online Communications

    Worked for college newspaper The Alligator & student government.

    Member of  Sorority (Alpha Epsilon Phi)

    Layout and graphic design, proficient in Adobe Suite programs

    Creates ad copy, ad campaigns on Google Adwords (Search, Display, Youtube), keyword lists

    Produces Success Metric Presentations

    Successfully takes office Shake Shack order

     

    Fun fact:

    I’m incredibly competitive (I can solve the Rubik’s Cube 1 second faster than Richie).

     

  • Louise

    Louise Pucciarielli, Vice President, Director of Broadcast

    With 40+ years of media planning and buying experience, Louise’s career began at the famed Della Femina, Travisano and Partners agency. She came to Sound in 2003. Louise has been responsible for planning, buying and delivering added value for many clients over her career including: Pan Am, Becks Beer, Blue Nun Wine, Volvo, Isuzu, Dunkin’ Donuts, Oppenheimer Funds, NASDAQ, MCI, Harcourt, G.P. Putnam’s Sons and Harper Collins, Dow Chemicals, Meow Mix, Great Adventure, USA Network, Sharp Electronics, International Paper, A & W, Ridgewood Savings Bank, Greater Hudson Bank, New York Sports Clubs and many, many more. Louise’s responsibilities include the day-to-day management of Sound Communications’ broadcast media department as well personally planning, negotiating and buying all radio buys for Sound clients.

    Kristen

    Kristen Aleo, Media Planner / Buyer

    With Sound since August 2006

    With 10 years of experience in the industry, Kristen brings an abundance of skills that flourish in an advertising team environment. Her passionate, fearless approach to making connections, growing relationships, and expanding brand potential ensure Sound clients are in good hands.

    Joining Sound right out of college, with a double major in Business Marketing and Economics, Kristen has grown into a fierce negotiator. She is not only a media buyer and planner, but she also manages all the day to day operations at Sound.

  • Matt

    Matt Werblin, Media Account Executive

     

    Matt graduated Rutgers University in 2012 with an Arts and Science degree.  During his tenure at Rutgers, Matt worked in the Operations department of the Rutgers Football team.  Since his graduation Matt has focused in the Advertising industry and has created strong multi-faceted campaigns for his clients through a number of different mediums.

    Chris

    Chris Elser, Vice President

    Chris started his career in 1989 at Elser & Aucone. He began as a media planner and buyer, moved to account manager and then agency partner. In 2012 he joined Sound Communications. Chris is intrigued with how media habits of consumers at every demographic have transformed over the past decade and now continue to shift on a daily basis. He loves the challenge of finding the right mix in today’s multiscreen environment. He has planned and bought over $200MM in media at both the national and local level in his career but enjoys the current landscape more than ever. Chris values the relationships he has built over his 25 years in the industry and values nothing more than leveraging those relationships on his client’s behalf. He has bought media and managed full advertising campaigns for many different categories including education, financial, entertainment, healthcare, not for profit, consumer goods, web and more.

  • Scott

    Scott Semaya, Vice President, Media Director

    With Sound since September, 2005

    Scott has 20 years of buying experience for clients such as Toys R Us, Mattel, Fisher Price, Tyco, Montgomery Ward Department Stores, Tetley Tea, Pharmaton Health Products, Frank’s Nursery’s, Tommy Boy Records, Paramount Pictures, Cablevision, New Line Cinema and many more. Whether it a hyperlocal cable buy or a national brand, Scott brings the same energy, enthusiasm and ferocity to the negotiating table. Scott’s current responsibilities include managing all of Sound’s TV needs.  From planning to buying, national to local, and short form to paid program, Scott is highly regarded in the media industry as someone whose experience and relationships are a great benefit to his clients.

    Fun Fact:
    Scott is the reigning 2015 Sound n’ Pound Fantasy Football League Champion.  Which makes him very easy to spot this year around the office, as he is the one with the Bull’s Eye on his back. <wink>

    David

    David Sall, Marketing & Engagement Specialist

    David Sall is a marketing and engagement specialist with a focus on the healthcare industry.  He was graduated with honors from The George Washington University with a Bachelor of Arts in Communications and a concentration in Business Marketing.

    David started his career in national broadcasting sales representing hundreds of the nation’s top radio properties.  As the media industry hit the technology revolution, David continued his career by building and managing the New York office of Hiwire, one of the original pioneers in digital streaming technology.  With the opportunity to bring this knowledge to the traditional media space, David joined CBS Broadcasting’s management team and handled the flagship terrestrial radio news properties as well as the many digital assets of the Tiffany network.

    David is a proud member of the Sound Communication family as well as CEO and President of Patient Enrollment Advisors.  His extensive experience in broadcasting has exposed him to every client category.  His true passion is in the opportunity to help business owners grow to meet their full market potential.

    Fun Fact:
    David worked as a Carnival Magician while in high school as one of his many jobs.

  • Andrea

    Andrea Weinreb, Senior Account Director

  • Steve

    Steve Sackler, President & Co-founder

    Ever since he co-founded Sound Communications in 1987 with his father Len, Steve has made Sound a respected force in the industry. He has bought and planned media for national clients like HBO, Honda, Valvoline, Dewalt Power Tools, Friedrich Air Conditioners, and Arista Records and thousands of local NY advertisers like New York Sports Clubs, Gym Source, Michael Bloomberg for Mayor, Robert Wood Johnson Hospital Centers, and so many more.

    Steve was integral in launching Japanese retail chain, UNIQLO in the US, and he helped build New York Sports Club from 2 locations to over 200 locations in four major US cities. Steve’s secret to the success of Sound begins with strong relationships with the media vendors, a mantra that all Sound employees live by.

  • Jill

    Jill Sackler

     

  • AJ

    AJ Jordan, Vice President – Digital Marketing

     

    The Agency’s Lead Digital Strategy Architect – ( W/ Over 15 Years in the Digital Industry )

     

    Via the Primary Portals of the E-Media Ecosystem – AJ designs Perfect Storms of Influence with the Ultimate Goal of Brand Dominance & Maximum ROI.

     

    This is achieved with a custom blend of all devices: Desktop, Mobile, Wearables, IoT & a healthy sprinkle of “Whatever’s Next”. The combination is then gently stirred with a proper balance of Manu-matic (Both Manual & Programmatic): AdTech / MarTech, Search, Social, Display, Video, Inbound, Native & Re-targeting to ensure you reach the proper Audience. The final step is to pour this rain-maker over only the Geographies that will return Profit. The recipe is of course repeatedly tweaked, A/B Tested & Optimized based on measured Analytics to suit the ever-changing taste of the buying public.

     

    A partial list of our most effective Online-Climate-Changers include:

    Google | YouTube | Facebook | Instagram | LinkedIn | Snapchat | Twitter | Pinterest | Reddit | Tumblr | Pandora | Spotify | Amazon

     

    AJ’s Experience Spans the following Verticals:

    Celebrity Promotion, High-end Designer Retail, Retail, Major-Metro Tourism, Banking, Health Services, Automotive, Education, Charitable Foundations, Telecoms.

     

    A Sample of his Client List:

    Rihanna, Sofia Vergara, Vince Camuto, Kenneth Cole, David Yurman, HP Paper, I Love NY Tourism, Dime Bank, Ford, Honda, Chevrolet, Volkswagen, Fordham University, Iona College, LIU, Manhattanville College, UNICEF, Smile Train, Mediacom Cable (to name just a few).

  • Eric

    Eric Smith, Group Acct. Director – Digital Marketing

    Eric is currently Group Account Director for Sound Communications.
    Previously, Eric was Group Account Director for Accordant Media providing strategic leadership for all programmatic efforts on KAYAK, NBTY, Squarespace among other accounts.
    Eric was the Media Director for Ogilvy & Mather focused on performance-based digital media strategy for IBM.
    He has more than 10 years of integrated marketing strategy experience and led digital media strategy, planning and buying for brands like Black & Decker, DEWALT, Guess Watches, SolarCity, Centrify, Logitech, and VUDU.
  • Lauren

    Lauren Cartagena, Director – Digital Marketing

    With Sound since June 2015

    Lauren has been a Marketing and Advertising professional for 10 years, building standout campaigns through multiple channels of media, including Traditional, Digital and Social. She started her career at Omnicom Group, working alongside top agencies to bring the best-in-class capabilities for global brands such as Pepsi, McDonald’s, and HP.  To gain a well-rounded point of view of the industry, she shifted to Town Sports International and managed the Digital Marketing initiatives for over 150 health clubs in the Northeast. Lauren has been with Sound Communications for a year managing the Digital campaigns for all our clients and going above and beyond to ensure we meet each client’s goals and expectations.

     

    * Lauren holds the distinction of being among the “Digital Delta Force” of Google Certified Professionals known as a Google Partners Specialists.  To achieve this Title you must Pass Every single AdWords Exam Google has to offer in a very short amount of time.

     

    Current Google Certifications Held:

    Search Advertising

    Display Advertising

    Video Advertising

    Shopping Advertising

    Mobile Advertising

     

  • Richie

    Richard Maimone,  Digital Marketing Strategist

     

    Richard joined the Sound Communications team in early 2016.  As a published Scientific Journal author he brings to the table a rare analytical acumen that allows him to shine as one of the brightest young minds in the Digital Marketing industry.

    His extensive research and strategic background play a pivotal role in maintaining peak performance and high ROI through deep data analysis and daily optimizations to all our campaigns.

    He previously worked in the Healthcare and Behavioral Sciences fields gaining valuable experience in analyzing data, drawing conclusions, and reporting his findings.  Expanding on the before-mentioned achievement, he holds the distinction of being a published author in the scientific journal, Health Services Research and Managerial Epidemiology.

     

    Fun Fact:
    Richie’s current personal record for solving the Rubik’s Cube is: 1 min 12 sec !

     

    * Richie holds the distinction of being among the “Digital Delta Force” of Google Certified Professionals known as a Google Partners Specialists.  To achieve this Title you must Pass Every single AdWords Exam Google has to offer in a very short amount of time.

     

    Current Google Certifications Held:

    Search Advertising

    Display Advertising

    Video Advertising

    Shopping Advertising

    Mobile Advertising

  • Jennifer

    Jennifer Grossi,  Digital Marketing Strategist

  • Amy

    Amy Weiss, Digital Marketing Intern

     

    Just the Facts:

    Senior at University of Florida, Majoring in Advertising, Minor in Business Administration, Graduate Certificate in Web Design and Online Communications

    Worked for college newspaper The Alligator & student government.

    Member of  Sorority (Alpha Epsilon Phi)

    Layout and graphic design, proficient in Adobe Suite programs

    Creates ad copy, ad campaigns on Google Adwords (Search, Display, Youtube), keyword lists

    Produces Success Metric Presentations

    Successfully takes office Shake Shack order

     

    Fun fact:

    I’m incredibly competitive (I can solve the Rubik’s Cube 1 second faster than Richie).

     

  • Louise

    Louise Pucciarielli, Vice President, Director of Broadcast

    With 40+ years of media planning and buying experience, Louise’s career began at the famed Della Femina, Travisano and Partners agency. She came to Sound in 2003. Louise has been responsible for planning, buying and delivering added value for many clients over her career including: Pan Am, Becks Beer, Blue Nun Wine, Volvo, Isuzu, Dunkin’ Donuts, Oppenheimer Funds, NASDAQ, MCI, Harcourt, G.P. Putnam’s Sons and Harper Collins, Dow Chemicals, Meow Mix, Great Adventure, USA Network, Sharp Electronics, International Paper, A & W, Ridgewood Savings Bank, Greater Hudson Bank, New York Sports Clubs and many, many more. Louise’s responsibilities include the day-to-day management of Sound Communications’ broadcast media department as well personally planning, negotiating and buying all radio buys for Sound clients.

  • Kristen

    Kristen Aleo, Media Planner / Buyer

    With Sound since August 2006

    With 10 years of experience in the industry, Kristen brings an abundance of skills that flourish in an advertising team environment. Her passionate, fearless approach to making connections, growing relationships, and expanding brand potential ensure Sound clients are in good hands.

    Joining Sound right out of college, with a double major in Business Marketing and Economics, Kristen has grown into a fierce negotiator. She is not only a media buyer and planner, but she also manages all the day to day operations at Sound.

  • Matt

    Matt Werblin, Media Account Executive

     

    Matt graduated Rutgers University in 2012 with an Arts and Science degree.  During his tenure at Rutgers, Matt worked in the Operations department of the Rutgers Football team.  Since his graduation Matt has focused in the Advertising industry and has created strong multi-faceted campaigns for his clients through a number of different mediums.

  • Chris

    Chris Elser, Vice President

    Chris started his career in 1989 at Elser & Aucone. He began as a media planner and buyer, moved to account manager and then agency partner. In 2012 he joined Sound Communications. Chris is intrigued with how media habits of consumers at every demographic have transformed over the past decade and now continue to shift on a daily basis. He loves the challenge of finding the right mix in today’s multiscreen environment. He has planned and bought over $200MM in media at both the national and local level in his career but enjoys the current landscape more than ever. Chris values the relationships he has built over his 25 years in the industry and values nothing more than leveraging those relationships on his client’s behalf. He has bought media and managed full advertising campaigns for many different categories including education, financial, entertainment, healthcare, not for profit, consumer goods, web and more.

  • Scott

    Scott Semaya, Vice President, Media Director

    With Sound since September, 2005

    Scott has 20 years of buying experience for clients such as Toys R Us, Mattel, Fisher Price, Tyco, Montgomery Ward Department Stores, Tetley Tea, Pharmaton Health Products, Frank’s Nursery’s, Tommy Boy Records, Paramount Pictures, Cablevision, New Line Cinema and many more. Whether it a hyperlocal cable buy or a national brand, Scott brings the same energy, enthusiasm and ferocity to the negotiating table. Scott’s current responsibilities include managing all of Sound’s TV needs.  From planning to buying, national to local, and short form to paid program, Scott is highly regarded in the media industry as someone whose experience and relationships are a great benefit to his clients.

    Fun Fact:
    Scott is the reigning 2015 Sound n’ Pound Fantasy Football League Champion.  Which makes him very easy to spot this year around the office, as he is the one with the Bull’s Eye on his back. <wink>

  • David

    David Sall, Marketing & Engagement Specialist

    David Sall is a marketing and engagement specialist with a focus on the healthcare industry.  He was graduated with honors from The George Washington University with a Bachelor of Arts in Communications and a concentration in Business Marketing.

    David started his career in national broadcasting sales representing hundreds of the nation’s top radio properties.  As the media industry hit the technology revolution, David continued his career by building and managing the New York office of Hiwire, one of the original pioneers in digital streaming technology.  With the opportunity to bring this knowledge to the traditional media space, David joined CBS Broadcasting’s management team and handled the flagship terrestrial radio news properties as well as the many digital assets of the Tiffany network.

    David is a proud member of the Sound Communication family as well as CEO and President of Patient Enrollment Advisors.  His extensive experience in broadcasting has exposed him to every client category.  His true passion is in the opportunity to help business owners grow to meet their full market potential.

    Fun Fact:
    David worked as a Carnival Magician while in high school as one of his many jobs.

  • Andrea

    Andrea Weinreb, Senior Account Director

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